Social Media Work Group

The Social Media Work Group is a collaborative group of professional staff from across TXST who actively manage and create content for our university’s numerous social media channels.

This work group is ideal for university partners in our colleges, departments, and offices who are in need of social media support, who are experienced and interested in sharing their insights, or who simply want to join a community of like-minded individuals to learn and grow professionally.

Ultimately, this group will function as a resource for those who own and manage university social media accounts.

What You Will Learn

TXST’s Social Media Work Group was created to facilitate awareness and knowledge sharing for our university’s professional staff with social media responsibilities. Topics covered include:

Best practices for content and community engagement/management
Key brand guideline changes and updates
University-wide events, initiatives, and topics that can be utilized for content creation
Analytics and reporting
Content strategy
Crisis communications
ADA compliance
Photography and video tips
Social media updates from TXST’s various departments and colleges
Knowledge sharing and brainstorming sessions

Why a TXST Social Media Work Group?

The goal of the Social Media Work Group is to form a network of staff working across the university’s social media profiles to create shared goals and identify opportunities to boost each other’s message.

Additionally, work group members will learn how to provide key information to their stakeholders to help in highlighting the importance of social media for their given department, college, or office.

Frequently Asked Questions

Expand FAQ List

Can student interns attend?

Student interns and GAs who provide support to official university social media accounts can attend along with their professional staff supervisor(s).
Can student organization members who run organization social accounts attend?

Unfortunately, no. Student-run accounts do not meet the same requirements as official TXST departmental, college, or unit social media accounts.
Can I schedule a one-on-one social media training for me and/or my team?

The Office of University Marketing provides 30-minute consultations on select days and times depending on staff availability. To sign up for a consultation visit our Contact page.